Search Engine Marketing- SEM also known as internet advertising or Pay per Click, Goggle Adwords, and more.
According to Webopedia: Short for search engine marketing, SEM is often used to describe acts associated with researching, submitting and positioning a Web site within search engines to achieve maximum exposure of your Web site. SEM includes things such as search engine optimization, paid listings and other search-engine related services and functions that will increase exposure and traffic to your Web site.

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