Marketing Audits and Analysis
Do you know your numbers? How is your Marketing ROI? How about your CPA? And it's not an Accountant but Cost Per Acquisition.
CPA (Cost Per Action or Cost Per Acquisition) is a form of Internet Marketing that is based on direct results. With CPA, an advertiser pays a Web site publisher that displays the advertisers banner or link a commission based on the number of definable actions generated by the click-through from that Web site. An action might be a sale, a registration or another type of lead as agreed upon ahead of time.

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